Be part of the relaunch of one of the world’s leading automotive service brands.
Turn a growing market into a profitable venture with a proven business model.
*Provides a full range of automotive repair services, including brakes, tires, oil changes, and routine vehicle maintenance.
Brazil’s automotive services market is shifting gears
💹 Market size: USD 10–15 billion in 2024
📈 Growth rate: +6% to +10% annually
🚗 Vehicles on the road: 45+ million, over 60% are more than 5 years old
A Booming Automotive Service Market
The Brazilian automotive service sector is booming, driven by a growing fleet of used vehicles and increasing demand for reliable, professional maintenance.
2000 Centers in the World *
MIC ( US) 5 Countries 1300 Workshops**
MESA (EUR) 98 countries owned, 14 countries opened, 36 countries under MFA ( Master Franchise Agreement), 700 workshops, 95% Franchised ***
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Aging vehicle fleet
Demand for post-warranty maintenance
Informal, unstandardized service providers
Highly fragmented
E-commerce and mobile usage rising
Digital transformation underway
A Market in Transformation
🧩 Three key characteristics :
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1. 70 years of “no-appointment” service model
2. Advanced franchise management systems
3. Leadership in electric & electronic vehicle maintenance
4. Backed by a major international group
5. 30-month field support for Master Franchisees
MIDAS, a global leader returns
🚀 Why MIDAS?
Meeting growing demand with real solutions
🔧 Reliable, affordable services for aging & out-of-warranty vehicles
🌍 Trusted international brand in a fragmented local market
📊 Cutting-edge digital tools (CRM, ERP, diagnostics, digital marketing)
💸 Low-CAPEX model: approx. €100K (R$650,000) per center
Tailored to Brazil’s New Market Needs
🧰 Key strengths:
JOIN A GLOBAL NETWORK WITH LOCAL IMPACT
🇧🇷 Exclusive rights to MIDAS in Brazil
📈 55% operational margin after 2 years
💰 ROI in 3–5 years – 9x investment over 10 years
👥 Simple operations: 4 to 5 staff per center
🧩 Flexible model: mix of franchised and owned locations
💳 Gradual entry fees and scalable rollout
A Profitable, Scalable Partnership
💼 What Master Franchisees gain:
Let’s Talk
📅 Request the full presentation
📞 Book a call with our representatives
Your Contact in Brazil
Uillen Machado
+55 71 99 95 37 72 44
Uillen.machado@elecio.fr
https://www.linkedin.com/in/uillenmachado/
Rossana Sadir
CEO – Newtree Consultoria
+55 11 971 84 54 94 (Whatsapp)
Jean-pierre Mariaccia
Managing Partner Elecio Consulting
Jean-Pierre.mariaccia@elecio.fr
+ 33 6 83 70 66 91 (Whatsapp)
Page created by Elecio Consulting communications teams, August 2025
